About the team


Investment with Purpose

We are a team of passionate investors with a laser focus on providing superior returns while offering high-quality housing for our residents. We partner with like-minded individuals and companies that share this goal. Our concierge approach extends to our community residents, our investors, and our employees, and our partners.

Our Mission

At The GSH Group, our goal is balance. We are in business to earn superior returns for our investors, providing homes residents are proud to call home. We are committed to family, community, and personal empowerment and growth.



We believe in balancing being a for-profit company and an empowering workplace where our employees can grow and thrive.


Provide sound asset investments for our investors with superior returns combined with an exceptional investor experience.


We leverage our strengths, skills, and experience to create a company that has best-in-class practices, incorporates technology, and encourages innovation.


We invest with purpose by creating high-quality, safe, clean, progressive communities that our residents are proud to call home.

Our Team

Our team is focused on providing superior returns for investors and a higher quality of living for our community residents.


Gideon Pfeffer

CEO and Managing Partner

Shmuel Cohen


Hannan Lis


The GSH Team

Ortal Assis

Business Development & Investor Relations Manager

Cyndi Bach

Senior Accountant

Mark Benyas

Director of Strategic Planning

Lior Bruckner

Asset Manager Coordinator

Rebecca Dean

Director of Accounting

Shira Elyakin

Investor Services Manager

Alex Goldfarb

Chief Financial Officer

Avioz Hanan

Business Development & Investor Relations Manager

George Harabedian

Director of Acquisitions




Itamar Laufer

Asset Management Analyst

Mataan Lis

Director of Investor Relations

Jaime Pfeffer

Chief Operating Officer

Ian Sakwa

Senior Analyst

Lisa B. Smith

Director of Asset Management

Lyndsay Smock

Transaction Coordinator

Gigi Wickline

Executive Assistant to the CEO and COO

Robert Vilag

Senior Financial Analyst


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Our Partners

The GSH team is supported by trusted vendors that follow our vision of placing our investors and residents at the forefront of all our decisions.

Property Management

Friedman has a proven track record of success in delivering a single, one-stop resource with forward-thinking property management solutions.

GSH Legal Counsel

Nathan Upfal concentrates his practice in business law, mergers and acquisitions, real estate transactions and leasing, commercial lending, and corporate finance.

Accounting & Auditing

Rehmann is one of largest financial services and advisory firms and recognized in the 2019 “Best of Accounting AwardTM” as well as Construction Executive’s (CE) Top 50 accounting firms.

Technology Providers




Investor Portal


Company Websites


Accounting Software


Resident Telehealth Provider


Resident Experience Platform


Our Community Blueprint

Building communities and improving lives

This team is extremely transparent and very efficient.

I have invested in real estate for over two decades. I invest in my own properties as well as with a small group of choice individual operators. I chose to invest with Gideon and the GSH Group because I believe in their business model and like their hands on approach. The team is extremely transparent and is very efficient and proactive when it comes to information and timely reporting. I feel very taken care of if I ever reach out with questions. The concierge-like service they give to their investors has made me very comfortable becoming a repeat investor with them, many times over.

Arvid, Fort Lauderdale, FL

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