Strategy
Why Focus on Multifamily?
The number of renters is on the rise and is not expected to slow down soon. Renters are looking for amenities and a high-quality place to live. The cost of new buildings continues to increase, which means many renters are priced out of new buildings. By focusing on refurbishing existing, vintage properties, we can provide renters with an option at a more moderate price point.
Most of the properties we purchase have not had any improvements over the years. They are well-built structures but lack modern conveniences.
Target Property Considerations
Great School Districts
Proximity to Amenities
Potential Employers
Curate Multifamily Property Portfolio
Our growth-oriented strategy is a disciplined approach for acquiring and managing properties that fit our criteria. We carefully curate a portfolio of high cash-flowing opportunities for our investors.
These properties are improved through simple and cost-efficient adjustments that are more predictable in scope and require less time to complete.
Focus on Profitable Niche Market
We focus on B and C class workforce housing, an underserved market that is typically vintage apartment complexes built between 1960 and 1990.
These properties are more cost-effective than building new. And, they often have stable and higher occupancy rates, with the opportunity for increased revenues.
Own real estate and forget the headaches. We take a personal, concierge approach and handle everything including acquisitions, constructions, property management.
We stay actively involved, have full control over the lifecycle of every project, and optimize the management and success of every asset.
01
Acquisition & Analysis
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We vet and select properties that offer the best opportunity to add value through curb-appeal upgrades, common-area amenities, customer service improvements, and unit renovations that require minimally invasive and expensive repairs.
The GSH acquisitions team physically inspects every potential property so we can accurately establish a realistic business model for acquisition. The team members work in concert to ensure all metrics for potential property acquisitions are validated and underwritten to ensure the success of every property purchase.
02
Construction Management
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The right team in charge of construction is vital for the success of any property. Our Multifamily Commercial Construction (MFCC) department leads the day-to-day construction projects for all GSH assets.
By effectively managing the construction process, we make sure projects are within or below budget and are completed on time. Applying our Concierge Approach here means we have a hyper-focus on quality and attention to detail.
03
Asset Management
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The Asset Management Team is responsible for business plan implementation. Asset management is where the rubber meets the road.
This team manages daily monitoring of properties, weekly calls, and visits to the onsite management teams. They ensure we have on-going and clear communication with lenders and investors so they always have the facts on GSH operations.
04
Property Management
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We directly manage many of our properties in our portfolio, with a long term goal of taking all assets under in-house management.
Our concierge approach extends to our residents as well, and our team provides service to our residents with a respectful and proactive hands-on approach while stabilizing each asset to its greatest potential. Some of our properties today are managed trusted partners who share our vision.