The GSH Group

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Advantages of Investing in Vintage Properties

The number of renters is on the rise and is not expected to slow down soon. In order to meet that demand, many companies in our industry are turning towards new construction. One of our proven strategies is to invest in existing, vintage multifamily properties. These properties provide a cost-effective and environmentally-friendly way to meet rental demand, provide renters with affordable yet comfortable housing, and provide excellent returns for our investors. 

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[FLAIA WEBINAR] The Case for Why Multifamily Will Continue to Outperform

Gideon Pfeffer recently had the honor to sit on the FLAIA‘s panel “The Case for Why Multifamily Will Continue to Outperform” as an industry expert to provide insights into why multifamily will continue to outperform other sectors of CRE, among other topics. Gideon’s overarching philosophy to multifamily property acquisition, as shared with attendees, can be summarized in the following quote from the webinar:

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The GSH Group Expands Portfolio with Acquisition of Two Multifamily Properties

Clawson, MI, February 23, 2021 – The GSH Group, a real estate investment firm, announces the addition of two multifamily properties to its growing portfolio; BLVD West, a 144-unit property in Lansing, MI, and The Landings on East Hill, a 148-unit property in Grand Blanc, MI. The ability to deliver essential workers access to safe, affordable, high-quality housing while providing investors with the opportunity to capitalize on well-priced properties is of particular significance amid the global pandemic.


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How to Empower Your Team to Keep Your Business in Balance

By: Gideon Pfeffer, The GSH Group’s Managing Partner

I recently shared my philosophy that one of the best ways to achieve balance in business is by empowering your team. It’s a philosophy that rings even more true as my company, GSH Group, continues to evolve. With each year that passes, the juggling act of growing a mission-driven business with multiple stakeholders gets trickier. We constantly have to balance myriad efforts that are all equally essential to how we operate, from managing the status of current projects and pursuing new business development opportunities, to making sure our multifamily communities are comfortable for our residents and profitable for our investors…the list goes on and on. 

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Trust, Service, and Balance: Our Partners’ Perspectives

At GSH, we believe deeply in the importance of diverse perspectives. It’s why we value listening to our community members’ needs as our properties grow and evolve. It’s why we take extra care to stay connected to our investors so we always understand their opinions and goals. It’s why we aim to create an environment of open communication between our team, so that every employees’ perspective is heard and valued. And it’s why the three partners on our leadership team – Shmuel, Hannan, and Gideon – might seem quite different on paper, but together, their unique perspectives keep our business running, growing, and improving in an intentional way.

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A Business Built on Trust: Meet our Partner Shmuel Cohen

Shmuel Cohen

In this series, we are introducing the GSH partners and giving you insights into their lives, their views, and philosophies.

How did a former Israeli politician wind up becoming a partner in a real estate investment firm in Michigan? A chance meeting, a passion for building connections, and a belief in following pursuits founded on trust. 

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