In business, as in life, you can plan for the unexpected. Despite informed forecasting and all best intentions, the economic environment can shift suddenly and unpredictably, directly impacting the bottom line.


From market-specific conditions at the community level to macroeconomic factors that influence the entire portfolio, many considerations affect every decision. This is especially evident in the housing market, where a constellation of external forces is always in play. At the GSH Group, we own and manage dozens of multifamily communities across the country on behalf of our investor group.

Forecasting isn’t as tricky during favorable conditions, such as during the past several years when historically low interest rates, rising property values, and consistent returns were the norm. More recently, however, headwinds created by rising interest rates, supply chain slowdowns, the increased costs of goods and services, and other factors have created an atmosphere of uncertainty.

Click here to read the full article of considerations at play by CEO & Managing Partner Gideon Pfeffer on to learn more about the current multifamily housing market.

For a comprehensive list of Gideon’s articles published on Inc. Masters, click here.

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